Will the Pandemic Accelerate the Adoption of Self-Guided Tours?
Arival report out now
Looking forward to reading this report on the mobile self-guided tour sector. Our preferred partner, VoiceMap, is a leader in this sector. So far we have produced 2 tours in the Netherlands for them, with one on Sharjah in the UAE coming out soon.
Arival’s Mobile Self-Guided Tours Report
As travel and experience providers begin to reopen, they confront a very different travel landscape. Concerned about personal safety to financial insecurity, travellers will be more focused than ever on private or small group experiences and spending less money, according to the new Arival Report Mobile Self-Guided Tours.
Enter the self-guided tour category. Typically available as mobile apps, self-guided tours are increasingly sophisticated ways for travellers to navigate through an attraction, destination, or location independently while also getting many of the benefits of traditional tours.
Beyond the Pandemic
Amid the post-pandemic recovery, travellers will seek more affordable private and small-group experiences. This could be a catalyst for the self-guided tour market and an opportunity for operators to offer these experiences to their customers. However, self-guided tours have been around before COVID-19, and will surely outlast it. Nearly one in five U.S. tour takers took a self-guided tour in 2019, according to Arival’s Inside the Mind of the Modern Tour Taker.
Self-guided tours predate the current crisis, and will likely continue to help travellers explore even once COVID-19 is a distant memory. Self-guided trips offer flexibility (no fixed departure times), privacy and lower-cost options for travellers who want to explore, but don’t like tours or travelling in groups irrespective of the pandemic.
In this new report, we examine the self-guided tour marketplace, the traveller use case, and the operators’ opportunity. The new Arival Report to Mobile Self-Guided Tours delves into this emerging marketplace, and the potential uses for travellers and operators.